Caffeine Bullet was created by David Hellard, Eurosports commentator/TV presenter for the Golden Trail World Series and host of the award winning Bad Boy Running podcast.
An avid runner, he’s won races ranging from the Somaliand marathon (birth place of Mo Farah) to the Aran Ultramarathon and was sponsored by Clif Bar, Suunto, 2XU and inov-8. Like many athletes, David relied on caffeine for that extra edge when training, but during races there wasn’t a convenient way to take concentrated caffeine so he’d cut out tabs of pro plus caffeine tablets.
Whilst racing across the Sahara Desert at the Marathon des Sables (known as the toughest footrace on earth) he reached for his caffeine tablet, and out it popped, lost in the desert sand. That's when the idea of Caffeine Bullet was born - let’s make the world’s best caffeine product formulated for athletic performance!
He found that chewing sped up caffeine absorption, and after multiple taste tests with the help of a food scientist, Caffeine Bullet was created.
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At the heart of Caffeine Bullet is our vibrant community. They've been with us since day one, playing a pivotal role in our journey. From literally kickstarting our company to shaping new product ideas, refining packaging, improving our products, and optimising our website, our community has always been at the centre of everything we do. But most importantly, they're an essential part of our mission to help each other reach our personal bests.
We believe in the power of collective support and motivation. Whether you're a seasoned athlete chasing a world record or at the start of your fitness journey to tackle your first 5k, our community is here for you. We offer valuable resources, share inspiring stories, and connect like-minded individuals who share a passion for achieving their fitness goals.
See what our community has to say about Caffeine Bullet and the incredible achievements we've accomplished together. Join us and be part of this epic journey