FREQUENTLY ASKED QUESTIONS

ABOUT CAFFEINE

IS CAFFEINE SAFE FOR ME?

A caffeine intake of 200 mg per dose, and up to 400 mg per day, is generally considered safe. Pregnant women should limit their daily intake to 200 mg or less.

HOW MUCH CAFFEINE SHOULD I USE?

1-2 mg/kg bodyweight for improved performance, 3-6 mg/kg for optimal endurance performance.

DOES CHEWING CAFFEINE REALLY MAKE IT KICK FASTER?

Yes, chewed caffeine is absorbed in the mouth via buccal absorption, entering the bloodstream faster than when absorbed in the gut (Kamimori et al., 2002).

WHEN SHOULD I TAKE A CAFFEINE BULLET?

Caffeine Bullets kick in as little as 15 minutes, so in general you should take one 15 minutes before you need a boost. For specific race guidance see our instagram post here.

OUR INGREDIENTS

ARE CAFFEINE BULLETS VEGAN?

Sadly not yet. We’ve been hoping to bring out a vegan version, but are yet to find a suitable alternative to egg white powder which is necessary for the chew and substitutes such as aquafaba hasn’t been possible at large scale. We are bringing out a vegan product in the near future though, so watch this space.

ARE CAFFEINE BULLETS VEGETARIAN?

Yes they are, however they do contain egg white powder which gives the chew its chewiness. We’ve been hoping to bring out a vegan version, but are yet to find a suitable alternative, as aquafaba hasn’t been possible to use on a large scale.

ARE CAFFEINE BULLETS KETO FRIENDLY?

Yes, they can be consumed as part of a ketogenic diet at only 5.3-6.1 g carbs per serving and less than 30 kcal, so you can do fasted training using Caffeine Bullets without spiking your insulin levels.

HOW DOES CAFFEINE BULLET COMPARE TO ENERGY DRINKS?

Caffeine Bullet contains less sugar than your average energy drink and without the artificial nasties.

WHERE CAN I FIND THE NUTRITIONAL INFORMATION FOR CAFFEINE BULLETS?

You can find all of the ingredients and nutritional information on our product pages. For the nutritional information for Mint flavour click hereand for Chocolate orange flavour click here.

OUR PRODUCTS

WHAT MAKES CAFFEINE BULLET UNIQUE?

Caffeine bullet contains a highly concentrated dose of caffeine that is absorbed as you chew, meaning it kicks faster than energy drinks, gels and pills.

HOW MUCH CAFFEINE IS IN A CAFFEINE BULLET?

The caffeine content of a mint Caffeine Bullet chew is 100mg of caffeine, chocolate orange has 85mg of caffeine. For reference, a can of coke is 32mg, an espresso is between 50-70mg, a typical red bull is 77mg and caffeine gels can range from Gu gels of 25mg up to SIS gels with 150mg caffeine. Our chews have been independently analysed and their caffeine content confirmed.

WHY IS THERE LESS CAFFEINE IN THE CHOCOLATE ORANGE FLAVOUR?

We were getting complaints about the chew being too hard, particularly in the winter in parts of North America, as the chews softness changes with the temperature and the cocoa powder was absorbing a lot of the moisture. So we reformulated to make it softer (like the mint), but it meant that the chews had slightly less caffeine, as otherwise, it would upset the flavour balance.

WILL THEY DEFINITELY IMPROVE MY PERFORMANCE & KEEP ME ALERT?

For 10% of people, caffeine has a negative effect on performance (it’s based on your DNA). So if you don’t respond to caffeine then you won’t respond to Caffeine Bullet. You’ll probably already have a good idea how you perform after caffeine if you’ve ever had a coffee or energy drink before a workout. If they don’t work for you then they’ll probably still work for a friend or family member (and they’ll love you for the gift).

WHERE ARE CAFFEINE BULLETS MADE?

Caffeine Bullets are made in the UK in Yorkshire. The factory is family owned and their company has been making quality confectionery for over 100 years.

HOW BIG ARE THE PACKS AND HOW MANY CHEWS PER PACK?

1 packet contains 4 chews and 1 bag contains 40 chews.

WHAT ARE THE USE BY DATES?

Very long, although the best before date is typically 1-2 years. Most of the ingredients are preservatives, so while we have to put a best before date on the packaging, we’ve had chews that are 4 years old, that are still good to go and still have as big a kick.

WHAT FLAVOURS ARE AVAILABLE?

Mint and Chocolate Orange. We’ve trialled numerous other flavours, but caffeine is very bitter and no other flavours have been tasty enough to release.

ARE YOUR PRODUCTS BATCH TESTED OR INFORMED SPORT?

Not currently. It’s quite an expense for a young brand. The main purpose is to ensure that there’s no risk of cross contamination, but our products are made in a sweet factory where there are no other sports or dietary supplements. So while we’re not batch tested currently, neither are your haribo.

WHAT FLAVOUR DO YOU RECOMMEND FIRST?

Mint is the most popular flavour, partially because we’ve been selling it for longer, but also because each chew has 100 mg caffeine vs 85 mg in the chocolate orange. The chocolate orange is definitely the tastiest though so if you’re not use to caffeine products or a coffee lover we’d always recommend them as a first chew.

HOW DO I FIND OUT MORE ABOUT CAFFEINE BULLET?
DO YOU HAVE ANY NEW FLAVOURS OR PRODUCTS ON THE WAY?

We’re constantly developing new products to help you optimise your performance, however one of the challenges is that caffeine is extremely bitter. Because of that we’ve currently only produced the mint & choolate orange flavours because we felt other attempts weren’t good enough for the customer. We’re still looking at developing a vegan version of our chews and we’re currently developing many different products for the near future. If you’ve got any ideas for a flavour you’d really like to see or ideas for potential new products then please get in touch.

SHIPPING AND DELIVERY

DO YOU DELIVERY OUTSIDE OF THE UK?

Caffeine Bullet currently deliver throughout the UK and US, but we’re really sorry but we have had to reduce our international shipments temporarily. Shipping costs have doubled and increased regulation, partly caused by brexit, which has led to many shipments issues and we could no longer ensure that we could provide the service you deserve. If you know of any distributors locally we are currently looking for partnerships to ensure that we can get Caffeine Bullets to you.

HOW LONG DOES DELIVERY TAKE?

For all deliveries we are integrated with Amazon, as soon as you place an order an Amazon warehouse is notifed to dispatch to you. So delivery time will partly depend on how close you are to an Amazon warehouse, so you get all the speed of Amazon delivery but with our cheaper prices.

SHOULD I BUY FROM YOU OR AMAZON?

It will always be cheaper to buy through our website, as we then don’t have to pay seller fees so we pass the savings onto you. We use Amazon for our fulfillment so the delivery time will be the same or even quicker if you don’t have Prime.

HOW DO I KNOW YOU'VE RECEIVED MY ORDER?

You will receive an email confirming your order shortly after it is placed.

WHO DO I CONTACT IF SOMETHING IS WRONG WITH MY ORDER?

Email info@caffeinebullet.com if you experience any issues and we’ll get back to you ASAP.

WHAT'S YOUR RETURNS AND REFUND POLICY?

You can find our full returns and refund policy here.

GENERAL ENQUIRIES

WHERE DO I CONTACT FOR PRESS ENQUIRIES?

Email info@caffeinebullet.com

WHERE DO I CONTACT FOR STOCK ENQUIRIES (FROM A RETAILER)?

Email info@caffeinebullet.com

CAN I BECOME AN AMBASSADOR?

Yes, you can apply on ourambassador page.

TRAINING METHODOLOGY

WHAT MAKES YOUR TRAINING PLANS DIFFERENT?

We use modern sport science techniques such as acute:chronic workload calculations and the 80:20 principle combined with common feedback on other popular training plans to identify where they can be improved. Using this information we write our own plans from scratch to develop plans that allow you to achieve your fitness goals, peak at the correct time and minimise the risk of injury.

WHAT DOES ACUTE:CHRONIC WORKLOAD MEAN?

Imagine you’re training for a marathon, and you’re running a certain number of miles each week.

  1. Your “acute workload” would be the number of miles you run in a single week. So if you ran 20 miles this week, that’s your acute workload for the week.
  2. Your “chronic workload” is an average of how much you’ve been running over the past few weeks. Let’s say over the last four weeks you ran 15 miles, 18 miles, 20 miles, and 22 miles. If you add those up (75 miles) and divide by the number of weeks (4), you get an average of about 18.75 miles per week. That’s your chronic workload.

These numbers are important because they help gauge whether you’re pushing yourself too hard (which could lead to injuries) or not hard enough (which might not improve your performance). If your acute workload (the miles you ran this week) is a lot higher than your chronic workload (your average weekly miles), it might mean you’re pushing yourself too hard and risking injury.

So using the latest research we’ve used acute:chronic workload ratios to ensure no training week pushes you too hard, too soon.

WHAT DOES 80:20 RUNNING MEAN?

The 80:20 rule for running means you should spend 80% of your time running at a relaxed, easy pace and the remaining 20% running harder.

The low-intensity workouts improve your body’s ability to use oxygen to produce energy.

The high-intensity workouts  improve your speed and your body’s ability to handle higher stress levels.

This balance is crucial because it allows you to improve your performance while minimizing the risk of injuries and overtraining.